Cookie Policy

This Cookie Policy applies to MarketingOlfactiv.ro, operated by MARKETING OLFACTIV S.R.L..

This policy explains what cookies and similar technologies are, why we use them, which categories of cookies may be used on the website, and how you can manage your preferences.

Company details:

• MARKETING OLFACTIV S.R.L.
• VAT ID: RO37374977
• Trade Register No.: J2017001202357
• Registered office: 2 Garoafei Street, Moșnița Veche, Timiș, Romania
• Email: info@marketingolfactiv.ro
• Phone: +40 767 572 300

1. What are cookies?

Cookies are small files or similar technologies that may be stored on or accessed from the device used to browse a website, such as a computer, mobile phone, or tablet.

Cookies can be used, for example, to ensure the correct operation of the online store, keep products in the shopping cart, maintain a browsing session, remember certain preferences, analyse how the website is used, or measure the effectiveness of advertising campaigns.

Cookies are not software programs and cannot independently execute code or directly access files stored on the user's device.

2. Legal basis and consent

The use of cookies and similar technologies is carried out in accordance with applicable legislation, including Romanian Law no. 506/2004 on the processing of personal data and the protection of privacy in the electronic communications sector and, where personal data is processed, Regulation (EU) 2016/679 – GDPR.

Strictly necessary cookies required for the operation of the website or for providing a service explicitly requested by the user may be used without consent.

Analytics, advertising, marketing and other non-essential cookies are used only after the user has expressed their choice, where consent is required by applicable law.

You can accept, reject or modify your cookie preferences through the cookie preference management tool available on the website.

Any consent given may be withdrawn or changed at a later time. Withdrawal of consent does not affect the lawfulness of the use of cookies carried out before consent was withdrawn.

3. What categories of cookies do we use?

3.1. Strictly necessary cookies

These cookies are required for the operation of the online store and cannot be disabled through the consent tool where they are essential for providing the service requested by the user.

They may be used, for example, for:

• shopping cart functionality;
• processing checkout steps;
• maintaining browsing sessions;
• account authentication;
• store security and fraud prevention;
• remembering cookie preferences;
• operating technical features requested by the user.

3.2. Preference and functionality cookies

These cookies allow certain user choices to be remembered and may help personalise the browsing experience.

They may remember, for example, language preferences, display settings, or other store features.

Where such cookies are not strictly necessary to provide the requested service, they are used in accordance with the user's expressed choices.

3.3. Analytics and performance cookies

These cookies help us understand how MarketingOlfactiv.ro is used, for example which pages are visited, how users reach the website, which sections are used, and whether technical errors occur.

The information collected is used to analyse store performance and improve the browsing experience.

This category may include analytics services provided by Google, including Google Analytics, depending on the active configuration of the store.

Non-essential analytics cookies are activated only in accordance with the user's consent preferences.

3.4. Marketing and advertising cookies

Marketing cookies and similar technologies may be used to measure advertising campaigns, attribute conversions, limit ad frequency and, subject to consent, display advertising that is more relevant to user interests.

Depending on the integrations currently active on the store and the user's preferences, technologies provided by the following companies may be used:

• Google – including Google Ads and associated conversion measurement and remarketing services;
• Meta – including Meta Pixel, for measuring the performance of campaigns on Facebook and Instagram;
• TikTok – including TikTok Pixel, for measuring and optimising advertising campaigns;
• other advertising or analytics service providers enabled on the store, where applicable.

These technologies are not activated before consent is provided where consent is required by applicable law.

4. Third-party cookies and technologies

Certain services used on MarketingOlfactiv.ro are provided by third parties. In such cases, those providers may store or access information on the user's device, subject to the user's consent preferences and the provider's own privacy practices.

Depending on the active configuration of the website, providers may include Google, Meta, TikTok and technical service providers used for the operation of the e-commerce platform.

Google Tag Manager may be used to manage and load technical or measurement tags. The presence of a tag management system does not automatically mean that all services managed through it are active; activation depends on the website configuration and, where required, the user's consent.

5. How long are cookies stored?

The lifetime of a cookie varies depending on its purpose and provider.

Cookies may be:

• session cookies – stored temporarily and generally deleted when the browsing session ends;
• persistent cookies – stored for a period determined by the provider or until deleted by the user.

For third-party services, the specific storage period may vary depending on the service and any changes implemented by the provider.

The information available in the website's cookie preference management tool should be read together with this Policy in order to identify the active categories and, where displayed, the individual cookies and their retention periods.

6. What information may be processed?

Depending on the type of cookie or technology used, information such as the following may be processed:

• online identifiers and browser or device identifiers;
• IP address or information derived from it;
• device and browser type;
• pages viewed and interactions with the website;
• the source through which the user reached the website;
• information relating to campaign performance and conversions;
• preferences expressed regarding the use of cookies.

Not all cookies necessarily involve the processing of personal data. Where collected information allows a person to be identified directly or indirectly, it is handled in accordance with applicable data protection legislation.

7. Transfers of data to third parties

Certain service providers used by Marketing Olfactiv may process data outside Romania or the European Economic Area.

Where applicable, such transfers are carried out using the safeguards and mechanisms provided by data protection legislation.

For further information on how personal data is processed, please also consult the Privacy Policy available on MarketingOlfactiv.ro.

8. How can you change your preferences?

You can change or withdraw your choices regarding non-essential cookies through the cookie preference management tool available on MarketingOlfactiv.ro.

Most browsers also allow you to view, block or delete cookies through their own settings.

Disabling strictly necessary cookies through your browser settings may affect certain store functions, such as account login, the shopping cart or the checkout process.

Rejecting analytics or marketing cookies should not prevent the use of the essential functions of the online store.

9. Updates to this Cookie Policy

This Policy may be updated periodically when legislation, the services used, the technical configuration of the store or the service providers involved change.

The updated version will be published on this page.

Last updated: September 2026.

10. Contact

For questions regarding the use of cookies or data protection, you can contact us at:

MARKETING OLFACTIV S.R.L.
Email: info@marketingolfactiv.ro
Phone: +40 767 572 300